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| Der Titel des Buches | Hooked: How to Build Habit-Forming Products |
| Veröffentlichungsdatum | |
| Sprache | Deutsch |
| ISBN-10 | 0807679265-TGV |
| Digital ISBN | 675-7230126892-NGY |
| Schriftsteller | Anneli Spielberg |
| Übersetzer | Udonna Faakhir |
| Seitenzahl | 593 Pages |
| Editor | Robert Hartknoch |
| Datentyp | EPub PDF AMZ HWP WRD |
| Dateigröße | 3.89 MB |
| Dateinamen | Hooked: How to Build Habit-Forming Products.pdf |
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Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumer’s attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
Building Habit-Forming Products. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
The Hooked Online Workshop by Nir Eyal — Nir and Far — Free download. The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation that is used by some of the world’s most successful companies. This Workshop will help you… In this workshop, Nir Eyal ...
The Hooked Online Workshop by Nir Eyal — Nir and Far — Free download. The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation that is used by some of the world’s most successful companies. This Workshop will help you… In this workshop, Nir Eyal ...
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Nir Eyal, an author, lecturer and technology investor, has deep-dived into this area as the author of two bestsellers, Hooked: How to Build Habit-Forming Products and Indistractable: How to ...
Hooked: How to Build Habit-Forming Products. Nir Eyal gives us a practical guide to building better products . Eyal’s aim with this book, was to create the guide he wished he’d had at the start of his career in products. The Hook Model helps companies to encourage customer behaviour without aggressive (and expensive) marketing campaigns. This comprehensive guide explains how to create ...
Hooked: How to Build Habit-Forming Products. Nir Eyal. 4.6 out of 5 stars 2,766. Hardcover. $21.20 Next page. More items to explore. Page 1 of 1 Start over Page 1 of 1 . Previous page. The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists. Shep Hyken. 4.8 out of 5 stars 64. Paperback. $19.95 The Jobs To Be Done Playbook: Align ...
His previous book - Hooked: How to Build Habit-Forming Products is still a #1 Best Seller in the Sales and Marketing Research Category even though it was written in 2014. It shows people how they can build habit-forming products and covers some great stuff on user psychology. Whilst this is great for companies who want people to consume their products, it is not great for the ...